Privacy Policy

Last updated: May 2026

Must Do Key West respects your privacy. This policy explains what we collect and why.

What we collect

• Anonymous analytics (page views, referrer, device type) to improve the site.
• Chat transcripts with our AI concierge ("Coral"), used to improve responses. We don't link them to you.
• Booking-click events (which tour you clicked) for affiliate attribution. No personal info.

What we don't collect

We don't process your payment, store credit cards, or run customer accounts. Your booking goes directly to the operator's FareHarbor checkout, which has its own privacy policy.

Cookies

We use a small number of first-party cookies for session continuity. No third-party advertising trackers.

Contact

book@mustdokeywest.com · Key West, Florida.